Are you wondering, “How much money can you make as a copywriter?” Do you enjoy inspiring others? Do you have a way with words? Are you a natural storyteller? If so, writing copy may be your calling.
You see, storytelling is at the heart of everything we do in life. In fact, it’s how we connect with others, find common ground, share ideas and communicate our perspectives.
Storytelling is how we inspire, motivate, and change the paths of those around us. We have been telling each other stories from the very beginning. One could even say that storytelling is at the core of all trade, commerce, technology, and industry.
So often we relate to one another through film, photography, and the written word. Along these same lines, there are a variety of other artistic mediums through which we connect and are inspired as well. This is the whole purpose of art. In itself, storytelling is an art form. It is the creation of possibilities. This is where copywriters come in.
Undoubtedly, sales copy is an expertly crafted arrangement of words that copywriters weave together in such a way that customers are motivated to buy a product and/or service.
With this in mind, a good copywriter goes beyond mere salesmanship. The truth of the matter is that an authentic copywriter is a remarkable person that has an innate ability to tell a captivating story.
In addition, the most brilliant copywriters intuitively know the needs and desires of their prospective customers. Moreover, copywriters use archetypal elements to create an emotional bridge that connects the buyer to the product they most desire.
Not only that, but they manifest that desire too. In other words, an exemplary piece of copy invites the reader to take on a new aspect of themselves through the purchase of a product or service.
A business should no longer think that just a simple website, a storefront, or word of mouth is enough to make them successful.
This is because, the online marketplace has emerged as front and center for the incoming economy. As a result, brick and mortar buildings, though we love them, are on their way to thinning out.
To bring this home, every single business needs copywriters in their marketing arsenal to survive this shift in the marketplace. Understanding this can put a business on the path to success. Indeed, savvy enterprises of all sizes understand the dynamic nature of how storytelling connects them with their customers.
Consequently, this is why copywriting is one of the highest paying and most sought after professions in the world. Therefore, it will always be in demand. Copywriting opens up the door of a business to relevant leads, a growing customer base, and revenue streams.
Additionally, copywriters do this by artfully by applying actionable and compelling language that motivates people to buy. Consider these three steps:
- First, a copywriter comes along and taps into the value of a product. They see what others miss.
- Second, they then magnify and multiply that value. They show, reveal, and even teach consumers how to recognize this value.
- Third, they extend that value to the consumer. In other words, they offer the consumer an opportunity to purchase and acquire the item being sold.
- In-House Copywriters work directly for a small or medium-sized business. Hence, pay varies and depends upon the size of the company. These positions can be incredible but they may be hard to come by.
- Agency Copywriters work behind the scenes for giant advertising and marketing companies. In this arena, you will get a steady stream of work and a reliable paycheck. However, a pay raise is improbable, and you end up earning less. As an employee, you will write about what the company assigns to you. Ultimately, it may be best to start as an agency copywriter and then branch out into becoming a freelance copywriter.
- Freelance Copywriters work from the comfort of their homes for various companies and even individual entrepreneurs. You have total freedom in choosing whom you write for and the genre that most interests you. Because of this a freelancer can scale up their pay by working extra hours, taking on new clients, and continually sharpening their skills. Therefore, self-discipline, motivation, and a dedication to excellence are essential to becoming a successful freelancer.
Q: Which of these three groups makes the most money?
The answer is, it depends. Freelancers who know how to market themselves and who work for larger specialized industries may have the potential to make the most money. Similarly, agency copywriters can do pretty well too. Click here for more salary information.
The Bottom Line: Choosing which of these copywriter jobs is best for you comes down to the lifestyle you want to live.
- Entry-level copywriters can expect to earn peanuts. This is because copywriting is an industry that gives its best rewards over the long haul. To make a livable income, a beginning copywriter may want to work for an agency. Many agencies, though, are known for requiring crazy hours and heavy workloads. Alternatively, there is the option to start small and do freelance. There are job boards, internships, and writing platforms that facilitate this adventurous journey.
- Mid-level copywriters can earn across a range of $40k – 80k per year. That’s a pretty comfortable income and one that may afford the best work-life balance.
- Experienced expert copywriters can earn north of $230k per year. That’s pretty nice, right? If you work hard, do your market research, and continually improve your product, you too can make a six-figure income.
- Master copywriters are the best of the best in their class. Not only that, some are even making seven figures! Understandably, to make this much money takes many years. A lot of blood, sweat, and tears go into becoming the cream of the crop. Clearly, only the most determined, the most passionate, and the most creatively gifted make this level. Check out these copywriting superstars!
You now have the answer to your question, “how much money can you earn as a copywriter?”
- Advertisements on television and radio
- Printed ads (magazines or newspaper)
- Google and Facebook ads
- Sales brochures
- eCommerce websites
- Blogs posts (for marketing)
- Sales scripts
- Press releases (business promotion)
- Direct mail marketing
- Email marketing
- Any promotional content
- App bios and homepages
- Any form of online marketing
- Product descriptions
- Lead magnet copy
- White Papers/B2B (Business to business marketing)
Understandably, if you want to become a successful copywriter, you need to be dedicated to improving your skills. Never rest. Never become complacent. Always work on improving. In other words, it’s not just about making money. Above all, be passionate about what you write about.
It’s not really just about how much money can you make as a copywriter, it’s more about loving what you do. If you love writing and inspiring others, then writing copy just may be the calling for you.
Think of it this way, if you do what you love, you will be a valuable asset to your customers. Consequently, a good earning will be a natural byproduct. Furthermore, take classes, go to seminars, and actively engage with writing groups. If possible, be an intern under the best copywriter you can find. Let them impart their wisdom to you.
The takeaway here is that the most dedicated copywriters at the top of their craft have the potential to make the most money. In fact, the income of a copywriter is proportional to the passion and dedication they put into their craft.
The story sells the product. Invariably, it has always been this way. As consumers, we buy what we want, not because of logic, but because of how it makes us feel. For instance, even a simple phrase or slogan can set our emotions into motion.
Similarly, we buy a pair of red shoes because they make us feel beautiful. We purchase a tray for our desk drawer because it makes us feel organized. We splurge on a nice car because it makes us feel empowered. The list goes on and on.
In conclusion, we make a purchase based upon whom it will allow us to be. We are, after all, human beings. The internet just came along and made this process of storytelling a little bit easier.