Starting an online eCommerce store is a great way to reach more customers and increase revenue. However, choosing the right platform for your business can take time and effort. With so many options available, selecting a platform that will help you maximize your potential is essential.
This blog post explores the top eCommerce platforms and provides an overview to decide which is best for you.
Overview of eCommerce Platforms
There are three leading eCommerce platforms: open-source, self-hosted, and hosted. Open-source platforms are free and allow users to customize their store however they want.
Self-hosted platforms provide more features than open source but require users to manage their hosting and security setup. Hosted solutions offer everything in one package with little technical knowledge needed for the user. Each type has advantages and disadvantages, so evaluating your needs is essential before selecting a platform.
Popular eCommerce Platforms
Suppose you want to sell your products on the open market to the broadest audience possible. In that case, you need to use one of the top platforms. Using one of these popular platforms ensures that the highest number of people see your products, increasing the chances of success and sales.
However, each platform has different features and prices. Let’s review the top eCommerce platforms.
Shopify is one of the most popular choices for starting an online store due to its ease of use and comprehensive feature set. Shopify provides all the tools needed to design, launch, and scale an online business – from product management tools to payment processing capabilities.
The pricing plans go from $1/month for the Lite plan, $29 for Basic, $79 for standard, and $299/month for larger stores with advanced features included.
One downside is that using third-party apps or customizing themes requires coding knowledge; however, plenty of tutorials are available on how to do this successfully.
BigCommerce is another popular choice when creating an online store due to its wide array of features and customization options without any coding required by the user. BigCommerce pricing plans start at $29.95/month. There is the Plus plan which costs $79/month, and the Pro plan, which is $299.95 monthly, which has solutions with various features like SEO optimization tools, real-time shipping rates integration, discount codes support, etc.
However, it does not offer any free trial period, which can be limiting if you need time to test out the platform before committing to long-term subscription fees.
WooCommerce is an open-source plugin that works on WordPress websites, making it extremely easy for anyone with basic technical skills in web development or WordPress setup and installation.
It also includes multiple payment gateways support, inventory management, unlimited product listings, discounts, coupons, etc.
The WooCommerce plugin is free, but other costs, such as hosting fees, may apply depending on your website requirements.
Additionally, there may be some limitations when using this plugin since not all themes are compatible or have dedicated support if something goes wrong.
Magento is another open-source solution designed specifically for large businesses looking for high levels of customization and scalability. Magento allows users access code-level control over every aspect of their store, including integrations with specific payment processors, marketing campaigns, shipping configurations, etc.
Magento also offers an Enterprise Edition plan (starting from $22k per year) which includes a dedicated customer service team and better performance compared with the Community edition (which starts from zero dollars).
Commerce Cloud, formerly Demandware, was acquired by Salesforce in 2016, allowing merchants access to industry-leading cloud technology combined with a comprehensive suite of powerful enterprise-level tools and services like a predictive analytics engine, AI-driven personalization capabilities etc.
Its pricing model starts from $25/ month plus transaction-based fees and goes up, making it suitable only for large companies looking for top-notch shopping experience solutions within budget constraints.
Comparison And Recommendation
After comparing each platform’s features, pricing plans, and pros and cons, we recommend Shopify as our top pick. That is mainly because it’s straightforward to use. Even beginners can set up their store quickly while having access to all the necessary features they might need during the early stages without compromising quality or functionality.
Bigcommerce will be our second recommendation, particularly useful if you run larger stores needing more advanced functionalities within budget constraints. At the same time, WooCommerce should be considered only if you already have an existing website built in the WordPress CMS ecosystem. Otherwise, setting up shop there could prove challenging due complexity involved regarding the configuration process.
Finally, Magento should be selected only by those requiring extreme levels of high-end customization capabilities and dedicated customer service.
Salesforce commerce cloud makes sense only when running large enterprises requiring sophisticated shopping experience solutions within budget constraints.
In conclusion, we hope this article helped to provide a brief overview of the major players in today’s eCommerce platform market and has helped you make an informed decision about what kind of eCommerce platform suits you best.
Starting an online eCommerce store involves selecting the right platform according to individual requirements. In this blog post, we explored five significant players in today’s market, providing an overview and comparing them.
We hope this article helps readers choose an ideal solution meeting specific goals and objectives, encouraging them to try out different ones and ultimately decide what works best for them. Good luck taking the next step toward a successful business venture!